Japanese game developer Koei Tecmo has stated that they have been using traditional algorithm-based artificial intelligence for a long time, but they still face challenges in applying the latest generative AI to game development. Hisashi Koinuma, the company's president and COO, indicated that they have yet to integrate generative AI into their products, but are exploring various ways for future integration. The company is still researching the potential benefits of generative AI in game production and its impact on creating better games.